PAULOPaulo MoraesDVLPR


Software Engineer & UI/UX Designer

Local Time (São Paulo, Brazil)

7:57 PM

Hi, I'm Paulo, a web developer and designer with 15 years of experience. I've always worked both on development and as a UI designer, contributing to hundreds of projects across dozens of different industries. I've worked with marketing agencies and on-demand projects, led legacy refactors, design system development, and the planning of new products and projects.

I live in Ourinhos/SP, Brazil. When I'm not writing code or crafting interfaces, you'll probably find me trying out a new recipe in the kitchen, playing (or trying to play) the piano, or gaming. I'm into online games, music, coffee, cooking, and science in general, and I use my free time to learn new and random things.

Professional experienceA summary of where I've been and what I've done :)

2026

The Functionary, United States

Software Engineer

  • Working on the development and refactoring of the legacy platform of a leading company in the North American market
  • Leading the development of the platform's microfrontends, maintained with Turborepo

2022 - 2025

Coachy.net, Bulgaria

Software Engineer

  • Took part in rebuilding the company's v2 platform using Laravel, PostgreSQL, and Next.js, focused on scalability and feature expansion
  • Built a Design System with Vue and TailwindCSS, standardizing the visual identity and accelerating future development
  • Built three standalone projects integrated into the platform: a screen recorder, a PDF certificate generator, and an online forum module

2022

Estratégia Educacional, Brasília, Brazil

Software Engineer

  • Worked on the back-office squad, responsible for the container project that orchestrated the platform's microfrontends
  • Built internal tools to accelerate engineering's development workflows and productivity
  • Worked with GoLang, RabbitMQ messaging, New Relic monitoring, CI/CD, and microservice-based architecture

2021

HeroSpark, Curitiba, Brazil

Full Stack Developer

  • Acted as the dedicated developer for the Marketing team, maintaining and optimizing websites, landing pages, and microsites built with Webflow, WordPress, and Vue.js
  • Ensured stability, technical SEO, accessibility, and performance across the websites, supporting digital campaigns and initiatives.
  • Built internal tools to automate marketing processes, such as an analytics dashboard that integrated data from Google Analytics, Meta Ads, Hotjar, Webflow, HubSpot, and WordPress, making per-channel performance analysis easier.
  • Bridged the Marketing and Technology teams, being temporarily reassigned to the product team whenever platform features were needed for campaigns.

2019 - 2021

Revelo, São Paulo, Brazil

Full Stack Developer

  • Led frontend development on one of the company's products, a recruitment and hiring management tool.
  • Co-led the frontend team in building the company's Design System, organizing backlog, planning, and validating deliveries.
  • Organized bi-monthly internal events such as All Hands and Kickoffs, promoting training, strategic alignment, and integration between product and engineering teams.
  • Bridged the Marketing and Technology teams, being temporarily reassigned to the product team whenever platform features were needed for campaigns.

2017 - 2019

Inovasie, Ourinhos, Brazil

Full Stack Developer

  • Designed and built a scalable REST API with Laravel, with a strategic roadmap prioritizing essential modules, critical features, and third-party integrations.
  • Led the development of new products using modern technologies, such as student and teacher portals and mobile apps.
  • Worked on a new product spun out of an existing feature within the company's main product.

2015 - 2016

Webzero, Ourinhos, Brazil

Tech Lead, UI Designer & Project Manager

  • Acted as the team's technical reference, contributing on frontend and backend with HTML, CSS, JavaScript, PHP, Magento, CodeIgniter, and WordPress.
  • Owned client relationships, running briefing meetings, planning, validations, and trainings.
  • Created reusable templates and playbooks to standardize briefing and onboarding processes.